Angel Lewis

Nestea

- ROLE

Producer


- FOR

Wieden+Kennedy


- DATE

2012


- URL

http://www.mynestea.ca/


While at Wieden + Kennedy (London) I produced this campaign with Creative Directors Rob Doubal & Lawrence (Lolly) Thomson.

We commissioned Jonathan Knowles to shoot the bottles and the splash/spin in his amazing studio in Hammersmith. There was a lot of splashing and throwing of Nestea – we went through about 40 litres. Loads of fun!

Additionally we commissioned Dan Tobin Smith to produce a photographic spin image with real tea leaves and lemon slices, this was a very detailed set up in his studio in Shoreditch.

We commissioned illustrators Alex Trochut, Cody Hudson and Supermundane to produce their interpretation of The Start of Something Different (I left W+K to go to AMV so unfortunately I did not see this illustration process through)

Live in Europe, South America & Australia


Creative Directors: Rob Doubal & Lawrence Thompson

Designer: Jo Glover

Agency: Wieden + Kennedy London

Photographer: Jonathan Knowles

Retoucher: Stanley’s Post